The importance of commissioning ROI study for product marketing managers
As a product marketing manager, you are responsible for promoting and selling your company's products. You know your product inside and out, but do you know its true value and return on investment (ROI)?
Commissioning a validated ROI study can help you better understand and communicate the true value of your product to potential customers.
Here are some reasons why it is important for product marketing managers to commission an ROI study:
-
Provides credibility: A validated ROI study provides credibility to your product. It demonstrates that your company has invested time and resources into understanding the value and impact of the product on a customer's business.
-
Supports sales efforts: An ROI study can provide your sales team with the data they need to confidently sell your product. It helps them address the concerns and objections of potential customers and demonstrate the real value and ROI of your product.
-
Helps with decision-making: A validated ROI study provides product marketing managers with the data they need to make informed decisions about their product. It can help determine if the product is delivering the expected value and if any changes or improvements need to be made.
-
Demonstrates competitive advantage: A validated ROI study can highlight the competitive advantage of your product. It demonstrates the unique value your product provides over your competitors and helps position your product in the market.
-
Justifies pricing: An ROI study can help justify the pricing of your product. It demonstrates that the cost of the product is justified by the value it delivers to the customer's business.
Commissioning a validated ROI study is essential for product marketing managers. It provides credibility, supports sales efforts, helps with decision-making, demonstrates competitive advantage, and justifies pricing. It is a valuable investment that can help your product succeed in the market.